conichi
Lead Brand Designer
While at conichi (now part of HRS), the Berlin based tech startup, I lead the team in transforming their brand fragments into a cohesive and coherent corporate identity across all platforms.
By forming great relationships with the Sales team, Marketing and Product, this allowed us to build more standardised brand guidelines, despite being the sole Designer. Together we updated all the marketing material, planned social media strategies and built presentations that won us awards and new business.
It was important to always create material that worked for the user, whether that was during a Sales pitch to a new hotel, or to corporates that wanted to understand the product.
I always listened to the brief, asking the questions that would help me produce the best solution.
“Chloe was heading our design at conichi for over two years and continuously kept pushing the bar. It was great to work with someone who challenged suggestions constructively and strived for the best. On a personal level, a great character to have on board. Chloe was an important mind to build our brand feel!”
— Maximilian Waldmann, CEO of conichi