Brand Refresh
GoStudent Branding
During my time leading the design team at GoStudent
we overhauled the brand to become colourful, friend,
and consistent.
This included a full photo & videoshoot to produce our own branded stock content, working closely with the product team to create cohesion between the product and brand elements and educating the company in the brand and useful templates
The design system
The logo
The scroll
Colours & typography
Photography
Iconography
The logo was inherited from the original GoStudent brand however we thickened the lines to create a stronger impact and to stand up next to the bold imagery and colours.
The scroll shapes derives from our icon… unfolding to become the path of every student’s learning journey.
But it’s also an ownable device used to enfold, mask, frame and connect GoStudent’s visual language, bringing in colour, joy and a feeling of flexibility and movement to creative.
Our primary palette is underpinned by a vibrant GoStudent Blue.
Our secondary palette is designed to bring joy, energy and fun with bright colours. These are primarily used in our graphic language, but may be
used sparingly on web and social.
